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The Decline of Short-Form Content: Analysing the Shift in Social Media...
In recent years, we were all made to believe that with the decline of the average user’s attention span, short-form content would dominate the social media landscape, capturing users’ attention with...
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The Authenticity Quandary: Navigating the Rise of AI-Created Online Influencers
The evolution of technology never ceases to astonish – it’s no longer just lines of code powering software; now, it’s giving rise to virtual personalities that are reshaping our digital landscape....
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Internet Virality and Tourism’s Transformation: Navigating the Evolution of...
In the digital age, the internet has revolutionised how information spreads, trends emerge, and content gains widespread popularity. This phenomenon, known as “viral velocity,” exemplifies the...
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Navigating the future: Trends in content creation and communication
The dynamic world of communication and creativity is once again in the throes of revolution, a recurring hallmark of our ever-evolving industry. As the pendulum swings from the surge in demand for...
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AI and Post-Truth World
The thrilling rise of artificial intelligence has unleashed a whirlwind of possibilities, transforming our understanding of truth and knowledge in ways both awe-inspiring and concerning. Imagine AI...
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Media Evolution 2024: Social Media Decline, AI Fatigue, and Journalism’s Crisis
Making predictions is risky — one can easily be proven wrong in hindsight. However, it is worth attempting to guess what the next year will bring for the media world. I believe we will witness a...
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Unveiling Bangkok’s Glittering Gems: The Top 10 Ballrooms of 2024!
This, the first annual list of Bangkok’s finest ballrooms for small to mid-sized events, provides a snapshot of some of the best spaces for stylish occasions and is a barometer for local and global...
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Personalised Journeys and AI’s Role in Travel Influencing
As 2024 unfolds, it is becoming a landmark year for the travel industry which is transitioning into a new phase after the pandemic. The burst of pent-up demand for travel, often referred to as ‘revenge...
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Strategic Integration of Traditional Media, Bloggers, and Influencers in...
In recent years, the media landscape has experienced a dramatic transformation, especially evident in the travel and tourism industry. This change has been marked by the rise of influencers and...
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Short-form videos and the art of travel storytelling
I went traveling abroad for Songkran — and I suppose that either based on my search history or maybe because of my changing geo-location, social media algorithms started offering me short videos in...
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The paradox of modern travel: Accessibility and over-tourism
After the pandemic was over, people got back to what they missed so much during the lockdowns — traveling. But did they come back from their trips happy and excited? Some, yes. But most would come back...
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Beyond the Banana: Demanding More for Gluten-Free Travelers
Travelling with dietary restrictions often feels like a nightmare. As a gluten-intolerant traveller, my recent trip to South America was a stark reminder of the significant challenges that come with...
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Beyond the podium: The Olympics’ impact on tourism and economic growth
The Olympic Games are on everyone’s lips at the moment, captivating global attention and dominating media headlines from Great Britain to Ghana. But let’s take a fresh look at this spectacular event...
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Staying ahead of the curve – Five PR trends to watch out for in 2025
As the PR landscape continues to evolve, staying updated with emerging trends is critical for industry professionals. With AI disruption on the horizon and changing consumer behaviours, the upcoming...
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Crisis Communication in Tourism: When to Speak Up, When to Step Back
When a country’s tourism industry faces a major publicity crisis, the question arises: should you continue promoting or hit pause? Traditionally, communication strategies suggest pausing advertising...
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Winning over the women who drive travel in SEA
I love to travel, so I wanted to write about women and travel for International Women’s Day. However, I’m far from unique in my passion; women dominate travel. Globally, 64% of travelers are female,...
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How Bangkok’s Earthquake Reminds Hospitality & Travellers to Prepare for the...
On the morning of March 28, 2025, I had an entirely different article in mind. But then the earth moved—literally. A powerful 7.7-magnitude earthquake struck Myanmar, and while its epicentre lay more...
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How to win at travel PR in the age of Google’s AI Overviews
There was a time when travel PR followed a pretty straightforward playbook: optimise for Google, and the bookings would follow. You had your SEO checklist—think “best hotels in Bangkok,” “affordable...
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Accountability is the new luxury: What my PR brain noticed on a 5-star...
When you work in public relations, it’s hard to switch that part of your brain off—even on holiday. The positioning, the storytelling, the way a brand responds when things go wrong—it all stands out,...
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