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Beyond the podium: The Olympics’ impact on tourism and economic growth
The Olympic Games are on everyone’s lips at the moment, captivating global attention and dominating media headlines from Great Britain to Ghana. But let’s take a fresh look at this spectacular event...
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Staying ahead of the curve – Five PR trends to watch out for in 2025
As the PR landscape continues to evolve, staying updated with emerging trends is critical for industry professionals. With AI disruption on the horizon and changing consumer behaviours, the upcoming...
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Crisis Communication in Tourism: When to Speak Up, When to Step Back
When a country’s tourism industry faces a major publicity crisis, the question arises: should you continue promoting or hit pause? Traditionally, communication strategies suggest pausing advertising...
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Winning over the women who drive travel in SEA
I love to travel, so I wanted to write about women and travel for International Women’s Day. However, I’m far from unique in my passion; women dominate travel. Globally, 64% of travelers are female,...
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How Bangkok’s Earthquake Reminds Hospitality & Travellers to Prepare for the...
On the morning of March 28, 2025, I had an entirely different article in mind. But then the earth moved—literally. A powerful 7.7-magnitude earthquake struck Myanmar, and while its epicentre lay more...
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How to win at travel PR in the age of Google’s AI Overviews
There was a time when travel PR followed a pretty straightforward playbook: optimise for Google, and the bookings would follow. You had your SEO checklist—think “best hotels in Bangkok,” “affordable...
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Accountability is the new luxury: What my PR brain noticed on a 5-star...
When you work in public relations, it’s hard to switch that part of your brain off—even on holiday. The positioning, the storytelling, the way a brand responds when things go wrong—it all stands out,...
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Finding travel’s soul in a crowded world
This year, overtourism has dominated travel discussions, with Venice, Barcelona, and Santorini pleading for relief from relentless crowds. Popular cities bear the brunt of eroded infrastructure,...
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Rethinking Thai soft power: Reinvention over reverence
Thailand’s soft power strategy is having a moment. Government policies, media coverage, and public discourse all seem to orbit one big idea: our traditions – our food, our festivals, our fashion – will...
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What makes a paywalled travel curator thrive?
Last time, while continuing to discuss the hot topic of over-tourism, I made the case for dodging the crowds by turning to subscriber-funded travel curators (let’s call them that to distinguish them...
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